Privacy Policy - Active Consulting Group Ltd
Last updated: [21.01.2026]
Active Consulting is committed to protecting your privacy and handling personal data with care, transparency, and respect. This privacy policy explains how we collect, use, store, and protect personal data, particularly in relation to research surveys, studies, and related engagement activities.
Who we are
Active Consulting is a specialist consultancy led by Shireen Ali-Khan, working across behaviour, engagement, lived experience–led research, and inclusion.
For the purposes of data protection law, Active Consulting is the data controller for any personal data collected through our surveys, research activity, website, or direct engagement.
Contact details
Email: shireen@activeconsulting-group.com
What data we collect:
Depending on how you engage with us, we may collect the following types of personal data:
· Survey responses, including free-text reflections
· Optional demographic or contextual information (where relevant)
· Optional contact details (such as an email address), where you choose to provide them
· Correspondence sent directly to us
You are not required to provide identifying information in order to take part in our surveys, unless you choose to do so.
How we use your data:
We collect and use personal data for the following purposes:
· To conduct research into lived experience, identity, belonging, and related themes
· To inform books, white papers, reports, talks, and other research outputs
· To identify themes and insights across responses
· To contact participants only where explicit consent has been given, for example in relation to follow-up interviews or updates on publications
Survey responses are analysed primarily in anonymised or aggregated form.
Legal basis for processing:
Under UK data protection law (UK GDPR), our lawful bases for processing personal data are:
· Consent – where you voluntarily provide information or agree to be contacted
· Legitimate interests – where processing is necessary for research and insight generation, and does not override your rights or freedoms
You may withdraw your consent at any time by contacting us.
One-to-one interviews:
In some cases, participants may be invited to take part in optional one-to-one interviews as part of our research activity.
Any such interviews will only take place where explicit consent has been given. Participation is voluntary, and individuals may decline or withdraw at any stage.
How we store and protect your data:
· Survey data is collected using secure platforms such as Google Forms
· Access to responses is restricted to Active Consulting Group
· Data is stored securely and handled confidentially
· Reasonable technical and organisational measures are in place to protect personal data from unauthorised access, loss, or misuse
How long we keep your data:
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including research, analysis, and publication activity.
Where possible, identifying information is removed or anonymised at the earliest appropriate stage.
Sharing your data:
We do not sell or share personal data with third parties for marketing purposes.
Research outputs may include:
· Anonymised insights
· Aggregated findings
· De-identified quotes (only where consent has been given)
No identifying information will be published without explicit permission.
Your rights:
Under UK data protection law, you have the right to:
· Request access to your personal data
· Request correction of inaccurate data
· Request deletion of your data
· Withdraw consent at any time
· Object to or restrict processing in certain circumstances
To exercise these rights, please contact us using the details provided above.
Changes to this policy:
We may update this privacy policy from time to time to reflect changes in our work or legal requirements. The most recent version will always be available on our website.
Contact:
If you have any questions about this policy or how your data is handled, please contact:
Active Consulting Group
Email: shireen@activeconsulting-group