Most organisations don’t have an engagement problem. They have a behaviour problem that’s been dressed up as one.
I help organisations, teams and individuals move from good intentions to real change. Not through louder messaging or more initiatives. Through approaches grounded in how people actually think, decide and act.
I founded Active Consulting because I kept seeing the same pattern. Organisations investing in engagement that looked good in reports but was not shifting anything. Teams going through the motions. Individuals carrying more than they should and getting less support than they needed.
I am a behaviour and engagement specialist based in London, working with organisations, teams and individuals across the UK. I work at the intersection of behavioural science, organisational strategy and human experience, designing and delivering engagement strategy, communications, training, facilitation and behavioural coaching across infrastructure, transport, logistics and corporate environments.
Over 20 years I have worked on some of the UK's largest and most complex projects and programmes. I have been in the room when things are working and when they are not. I know the difference between engagement that is designed to look good and engagement that is designed to work.
I also research and write. Published white papers, ongoing studies, and thinking that sits behind everything I do. You can explore that work in the Research and Insights section.
I am the creator of the 12 Minute Hero Method and the Focus. Act. Build. coaching programme. My clients have included HS2, Crossrail, Tideway, Kier Group, Transport for London, NASA, the Road Haulage Association and the Metropolitan Police.
About Shireen
What I do
My work falls into three areas, each built around the same question: why are people not doing what everyone agreed they would do, and what needs to change?
For Organisations
Engagement strategy, communications, stakeholder facilitation and workforce culture. I work with organisations where participation is dropping, behaviour is not shifting or intergenerational dynamics are creating friction. I design approaches grounded in how people actually behave, not how we hope they will.
For Teams
Training and facilitation built around your specific challenge. Not generic content delivered to a room. Sessions designed with your context, your people and your outcomes in mind. Including the 12 Minute Hero Method, leadership development, belonging and culture, and presentation skills.
For Individuals
Behavioural coaching through Focus. Act. Build., a 90-day programme built around the 12 Minute Hero Method. For professionals navigating transition, pressure or uncertainty who need structure, practical tools and a thinking partner who understands how behaviour actually changes.
"Thank you so much for yesterday, a lovely positive and productive few hours. I have no doubt everyone has benefited from the experience."
— Simon Priest, Area Manager, Road Haulage Association
Frequently Asked Questions
Shireen Ali-Khan is a behaviour and engagement specialist based in London. She is the founder of Active Consulting Group and the creator of the 12 Minute Hero Method and the Focus. Act. Build. coaching programme. She works with organisations, teams and individuals across the UK, helping them move from good intentions to real change.Who is Shireen Ali-Khan
Active Consulting Group is a specialist behaviour and engagement consultancy. It offers engagement strategy and communications for organisations, bespoke training and facilitation for teams, and behavioural coaching for individuals. All work is evidence-led and built around the specific context of each client.What does Active Consulting Do?
Shireen works across infrastructure, transport, logistics, local government and corporate environments. Her clients have included HS2, Crossrail, Tideway, Kier Group, Transport for London, NASA, the Road Haulage Association and the Metropolitan Police.What sectors does Shireen Ali-Khan work in?
The 12 Minute Hero Method is a behavioural productivity framework created by Shireen Ali-Khan. Built on habit formation, focus science and wellbeing research, it helps individuals and teams build momentum and sustainable performance through small, consistent action. At its core is the Hero Hour, which divides an hour into five focused 12-minute blocks.What is the 12 Minute Hero Method?
How do I find out more about working with Shireen Ali-Khan?
The best starting point is a conversation. Get in touch at shireen@activeconsulting-group.com and Shireen will come back to you within two working days. Most initial conversations take around 30 minutes and are free of charge.Why Work With Shireen?
The work is evidence-led, practical and built around your specific context. No generic frameworks. No one-size-fits-all. Just clear thinking and approaches that are designed to actually work.
Over 20 years of experience across some of the UK's most complex projects and programmes. Original research into workforce dynamics and behaviour. Two proprietary frameworks tested with real people in real organisations.
Get in touch and Shireen will come back to you within two working days.