You don't have an engagement problem. You have a gap between what your culture says it is and what it actually feels like.
I help organisations, teams and individuals close it. Not through louder messaging or more initiatives. Through approaches grounded in how people actually think, decide and act.
I founded Active Consulting because I kept seeing the same pattern. Organisations investing in engagement that looked good in reports but was not shifting anything. Teams going through the motions. Individuals carrying more than they should and getting less support than they needed.
The problem was never the intention. It was the diagnosis. Most organisations treat engagement as a communications challenge. It is not. It is a behaviour challenge. And behaviour change requires a different kind of thinking — grounded in evidence, designed around reality and delivered with the people it is meant to change, not at them.
I am a behaviour and engagement specialist based in London. I work with organisations, teams and individuals across the UK at the intersection of behavioural science, organisational strategy and human experience. My clients have included HS2, Crossrail, Tideway, Transport for London, the Metropolitan Police, the Road Haulage Association and NASA.
Over 20 years I have been in the room when things are working and when they are not. I know the difference between engagement designed to look good and engagement designed to work.
I also research and write. Published white papers, ongoing studies and the thinking behind all of it sit in the Research and Insights section.
I am the creator of the 12 Minute Hero Method and three coaching programmes — Focus. Act. Build., Peak Performance Reset and The Thinking Partnership.
About Shireen
What I do
My work falls into three areas, each built around the same question: why are people not doing what everyone agreed they would do, and what needs to change?
For Organisations
Engagement strategy, communications, stakeholder facilitation and workforce culture. I work with organisations where participation is dropping, behaviour is not shifting or intergenerational dynamics are creating friction. I design approaches grounded in how people actually behave, not how we hope they will.
For Teams
Training and facilitation built around your specific challenge. Not generic content delivered to a room. Sessions designed with your context, your people and your outcomes in mind. Including the 12 Minute Hero Method, leadership development, belonging and culture, and presentation skills.
For Individuals
Behavioural coaching through three programmes — Focus. Act. Build., Peak Performance Reset and The Thinking Partnership. Whether you are ready to invest in yourself, need to diagnose and redesign how you operate, or want a consistent senior thinking partner, each programme is grounded in behavioural science and built around how behaviour actually changes.
"Thank you so much for yesterday, a lovely positive and productive few hours. I have no doubt everyone has benefited from the experience."
— Simon Priest, Area Manager, Road Haulage Association
Frequently Asked Questions
Shireen Ali-Khan is a behaviour and engagement specialist based in London. She is the founder of Active Consulting Group and the creator of the 12 Minute Hero Method and three coaching programmes — Focus. Act. Build., Peak Performance Reset and The Thinking Partnership. She works with organisations, teams and individuals across the UK, helping them move from good intentions to real change.Who is Shireen Ali-Khan
Active Consulting Group is a specialist behaviour and engagement consultancy. It offers engagement strategy and communications for organisations, bespoke training and facilitation for teams, and behavioural coaching for individuals. All work is evidence-led and built around the specific context of each client.What does Active Consulting Do?
Shireen works across infrastructure, transport, logistics, local government and corporate environments. Her clients have included HS2, Crossrail, Tideway, Kier Group, Transport for London, NASA, the Road Haulage Association and the Metropolitan Police.What sectors does Shireen Ali-Khan work in?
The 12 Minute Hero Method is a behavioural productivity framework created by Shireen Ali-Khan. Built on habit formation, focus science and wellbeing research, it helps individuals and teams build momentum and sustainable performance through small, consistent action. At its core is the Hero Hour, which divides an hour into five focused 12-minute blocks.What is the 12 Minute Hero Method?
How do I find out more about working with Shireen Ali-Khan?
The best starting point is a conversation. Get in touch at shireen@activeconsulting-group.com and Shireen will come back to you within two working days. Most initial conversations take around 30 minutes and are free of charge.Why Work With Shireen?
The work is evidence-led, practical and built around your specific context. No generic frameworks. No one-size-fits-all. Just clear thinking and approaches that are designed to actually work.
Over 20 years of experience across some of the UK's most complex projects and programmes. Original research into workforce dynamics and behaviour. Two proprietary frameworks tested with real people in real organisations.
Get in touch and Shireen will come back to you within two working days.